A report is the document that contains the results of our analysis and is structured to provide you all the information you need. It starts with the key learnings, i.e. the most important lessons that came out from the analysis: if you don’t have time to read the whole report, this is all you need to know. If you want to deepen the results, the following sections of the report detail the different objects of investigation of the analysis, through graphs and explanatory comments to simplify your reading. Lastly, in the appendix you can find more graphs with all the collected data, so that if you want you can analyze it by yourself and draw further conclusions.
In the quantitative analysis we analyze the marketing activities results in numbers, i.e. collecting all the figures for the different marketing channels. For example, in the case of a website analysis we identify for all competitors the estimated traffic, the users level of engagement and the sources of traffic. On the other hand, in the qualitative analysis we consider the strategic aspects that go beyond the numbers. Carefully analyzing the website, the owned social channels, the brand mentions and so on, we identify the brand strategies in terms of published content, lead generation initiatives, the topics covered by users, etc.
The Quantitative Competitive Analysis analyzes the results of the brand and its competitors in the different marketing channels:
The Qualitative Competitive Analysis analyzes the strategies of the brand and its competitors in the different marketing channels:
The Reputation Analysis, both for a brand and its competitors, includes:
Complete the form on this page to give us an idea of what you need: we will send your customized quote as soon as possible, with costs and completion time, and we will contact you to learn more of your needs. Once you accept the quote, we are ready to go: we do all the work and you receive the report with the results of your analysis. Need an explanation? No problem, we can present the report results to you!
The report includes all of the costs of data acquisition and the work to process and compute the data. In addition, your custom quote proposal will contain an indication of everything that will be included in the report according to your requirements.